In A Pickle: Holbrook's of Birminham. Let's Look Again
Holbrook’s was the highest-selling Worcestershire sauce in the world. It still holds the majority of the Worcestershire sauce market in Australia. The English Midlands was rapidly displacing London as the centre of the British malting and brewing industry by the 1860s.
William Daniel Holbrook was appointed as manager of the Manchester sales branch in 1874. From 1875 the company began to manufacture pickles and sauces, such as Worcestershire. Holbrook enjoyed a strong reputation in the trade, and the company branded these new products under his name.