Accession Number

010020070

Collection

Dr. Ralph and Mrs. Olga Crawford Canadian Dental Collection

Category

Archival Items

Classification

Archival, Advertisements

MeSH Heading

Dental Care -- advertisements

Description

Rectangular advertising card made of beige cardstock; front of card features white border; illustration of a young girl with rosy cheeks, blue eyes, blond curly hair, wearing a white dress; she rests her head on her hands on a pink chair with two yellow flowers on it; name of manufacturer, products, prices with brown ink; back of card has calendar for 1891, illustration of a house, with smoking chimney and surrounded by trees, on a hill by a river with tall plants, information on products, manufacturer's information, prices, pharmacist's information printed with brown ink

Number Of Parts

1

Provenance

Transfer from the Dental Canada Fund; previously housed in the Dentistry Canada Museum (Ottawa)

Maker

E.W Hoyt & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1891

Date Remarks

Printed on artefact

Material

paper: beige

ink: brown, white, blue, pink, yellow, green

Inscriptions

Printed on front: "PERFUMED WITH // HOYT'S GERMAN // COLOGNE // The // MOST FRAGRANT AND LASTING // OF ALL PERFUMES. // PRICE TRIAL SIZE 25 CTS // MEDIUM SIZE 50 CTS // LARGE BOTTLES $1.00 // USE // RUBIFOAM // FOR THE TEETH. DELICIOUSLY FLAVORED. // PRICE 25 CTS A BOTTLE."; written on back: "HOYT'S // GERMAN COLOGNE // HAS BEEN KNOWN FOR OVER TWENTY // YEARS AS THE MOST FRAGRANT AND LASTING // OF ALL PERFUMES. DO NOT CONFOUND IT WITH THE // NUMEROUS TRASHY PERFUMES THAT USURP ITS NAME, // OR STYLES OF BOTTLE. REFUSE SUBSTITUTES. TRIAL SIZE 25 c MEDIUM SIZE 50 c LARGE BOTTLES $1.00. // Put up by E.W. HOYT & CO. LOWELL, MASS. U.S.A. Manufacturers of // RUBIFOAM FOR THE TEETH. // For sale by E.C. Lowe, Under Whitney House, // Westboro, Mass., // DEALER IN // DRUGS AND FANCY GOODS."

Permanent Location

Storage Room 2005

2005-2-5 Box 20

Dimension Notes

Length 14.1 cm x Width 8.6 cm x Depth 0.1 cm

Condition Remarks

Worn at edges; bent at top left corner

Copy Type

Original

Reference Types

Internet

JPG

Reference Comments

"Hoyt's German Cologne & Rubifoam" website

CD #9

Research Facts

Dr Ralph and Mrs Olga Crawford donated their extensive Canadian dental collection to the DCF to create the museum in 1997; further donations were received while Dr Crawford was Curator Emeritus at the Dental Canada Museum until its closure in 2008; Rubifoam toothpaste was introduced in 1887 and was named for its red bright colour; this card would have been soaked in E.W. Hoyt's original product, their German cologne; the company first started advertising with sample bottles, but as it grew too expensive they began producing advertising cards soaked in the perfume; the cards were made with an extra-porous type of paper in order to soak up the cologne

Less detail

Accession Number

010020071

Collection

Dr. Ralph and Mrs. Olga Crawford Canadian Dental Collection

Category

Archival Items

Classification

Archival, Advertisements

MeSH Heading

Dental Care -- advertisements

Description

Rectangular advertising card made of beige cardstock; front of card features white border; illustration of a young girl with rosy cheeks, blue eyes, blond hair, wearing a purple dress with white lace; she holds a bottle of tooth powder in her left hand; she stands against a yellow and brown sunset background, bordered by bouquets of purple, white, blue and pink flowers; name of manufacturer, products, price printed with red, blue and brown ink; back of card has information on product, manufacturer's information, price printed with red ink

Number Of Parts

1

Provenance

Transfer from the Dental Canada Fund; previously housed in the Dentistry Canada Museum (Ottawa)

Maker

E.W Hoyt & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1890

Date Remarks

Printed on artefact

Material

paper: beige

ink: red, purple, white, green, pink, blue, yellow, brown

Inscriptions

Printed on front: "RUBIFOAM // FOR THE // TEETH 25 CENTS // A BOTTLE. // PUT UP BY // E.W. HOYT & CO. // PROPRIETORS OF // HOYT'S GERMAN COLOGNE. // LOWELL, MASS. U.S.A. // COPYRIGHT 1890"; written on back: "RUBifOAm // FOR THE TEETH. // Deliciously Flavored A Perfect Liquid Dentifrice. // Cleanses, Preserves and Beautifies the Teeth. Heals // and hardens the gums. Leaves a refreshing coolness in // the mouth. Imparts a delightful fragrance to the breath. // Beautifully put up. // Modest in price. Convenient to use. // Large Bottles, 25 Cents. // SOLD BY DRUGGISTS. REFUSE SUBSTITUTES // Sample vial of Rubifoam mailed free to any address. // PREPARED AND GUARANTEED BY // E. W. HOYT & CO., - - Lowell, Mass., U.S.A., // MANUFACTURERS OF THE CELEBRATED // HOYT'S GERMAN COLOGNE"

Permanent Location

Storage Room 2005

2005-2-5 Box 20

Dimension Notes

Length 11.8 cm x Width 8.0 cm x Depth 0.1 cm

Condition Remarks

Worn at corners, dark mark in middle of back

Copy Type

Original

Reference Types

Internet

JPG

Reference Comments

"Hoyt's German Cologne & Rubifoam" website

CD #9

Research Facts

Dr Ralph and Mrs Olga Crawford donated their extensive Canadian dental collection to the DCF to create the museum in 1997; further donations were received while Dr Crawford was Curator Emeritus at the Dental Canada Museum until its closure in 2008; Rubifoam toothpaste was introduced in 1887 and was named for its red bright colour; this card would have been soaked in E.W. Hoyt's original product, their German cologne; the company first started advertising with sample bottles, but as it grew too expensive they began producing advertising cards soaked in the perfume; the cards were made with an extra-porous type of paper in order to soak up the cologne

Less detail

Accession Number

1977.12.220

Collection

University Health Network - Academy of Medicine Collection

Category

Archival Items

Classification

Archival, Advertisements

MeSH Heading

Drugs, Non-Prescription

Advertising

Antimalarials -- advertisements

Malaria -- drug therapy -- advertisements

Description

An original double-sided advertising card; image on front is of a log cabin with an adult and small child in a forest with a rowboat on water, second image on front is of two frogs with Ayer’s product being approached by a crocodile; image on back is of a frog climbing an Ayer’s bottle; most of back printed area missing.

Number Of Parts

1

Provenance

Acquired from the Academy of Medicine.

Maker

Dr. J.C. Ayer & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1890

1900

circa 1890-1900

Date Remarks

Style of graphics.

Material

paper: cream

ink: brown; green; red

Inscriptions

Overprinted on front: "AYER'S AGUE CURE // IS WARRANTED TO CURE // ALL MALARIAL DISORDERS // Prepared by // Dr. J.C. Ayer & Co., Lowell, Mass."

Permanent Location

Storage Room 2005

2005-5-7 Binder A

Dimension Notes

Length 5.4 cm x Width 11.2 cm

Condition Remarks

Back of card is missing; only edges of print are still visible; piece of large orange sticker is on back, adhesive tape holds together bottom-left corner of card.

Copy Type

Original

Less detail

Accession Number

1978.14.2

Collection

University Health Network - Academy of Medicine Collection

Category

Archival Items

Classification

Archival, Advertisements

MeSH Heading

Almanacs

Advertising

Description

A small booklet, rectangular in shape, originally with approximately 32 pages and a front and back cover; the booklet's primary use is as an almanac with calendars, times for sunrise and sunset, and phases of the moon; included also are facts and jokes as well as advertisements for Dr. Ayer's Sarsaparilla, testimonials and other products made by Dr. Ayer. A small fabric cord is placed through a hole in the upper left-hand front corner.

Number Of Parts

1

Provenance

Acquired from the Academy of Medicine.

Maker

Dr. J. C. Ayer & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1881

circa 1881

Date Remarks

Based on publishing date

Material

paper: off-white; yellow

fabric: blue; red; white

Inscriptions

Printed in black ink on the page at the beginning of book: "Second Month. FEBRUARY, 1881. 28 Days. // MOON'S PHASES. CALENDAR]"; printed on back cover in black: on the left a calendar, and on the right: "Those medicines which have stood the test of // criticism for years may be depended on for real merit. Of such is AYER'S CHERRY PEC- // TORAL, which deserves a place in every house- // hold. — Victoria (Tex.) Advocate [in italics]."; "The family medicines of Dr. J. C. AYER & // Co. are popular, reliable and world-famous. — Pulaski (Tenn.) Citizen"

Permanent Location

Storage Room 2005

2005-5-7 Binder B

Dimension Notes

Length 19.2 cm x Width 12.2 cm x Depth 0.2 cm

Condition Remarks

At least two pages have been torn off as well as the cover; pages are torn--February is a half page--and some worm holes are visible on pages.

Copy Type

Original

Reference Types

Book

Reference Comments

"Spring and Summer Catalogue (No. 46)," The T. Eaton Co., 1901 (reprinted 1970), p. 117 (see attached photocopy); "The Great American Fraud," by Samuel Hopkins Adams, p. 21

Research Facts

According to "The Great American Fraud," Ayer's Sarsaparilla had an alcohol content of 26%.

Less detail

Accession Number

1978.14.11

Collection

University Health Network - Academy of Medicine Collection

Category

Archival Items

Classification

Archival, Publications

MeSH Heading

Almanacs

Advertising

Drugs, Non-Prescription, advertisements

Description

An original paper advertising almanac, Canadian edition, 32 pages covered with yellow paper, front and back covers printed, black print, glued spine, images on several pages, line drawing image on front cover of Ayer’s bottle on top of a globe with light shining around the bottle, image on back cover of bundles packages of raw sarsaparilla including product, a small piece of red, white, and blue looped string tied through a hole in the top left corner; advertisements for various products throughout.

Number Of Parts

1

Provenance

Acquired from the Academy of Medicine.

Maker

Dr. J. C. Ayer & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1892

Date Remarks

Printed on cover.

Material

paper: tan; yellow

ink: black

Inscriptions

Printed on cover: "AYER'S // AMERICAN ALMANAC // – CANADIAN EDITION – // 1892 // AYER’S SARSAPARILLA // CURES OTHERS WILL CURE YOU // PUBLUSHED BY // DR. J. C. AYER & CO., // Practical and Analytical Chemists // LOWELL, MASS., U.S.A."; printed on back: a page of advertising

Permanent Location

Storage Room 2005

2005-5-7 Binder B

Dimension Notes

Length 19.4 cm x Width 12.6 cm

Condition Remarks

Wear along fold and edges, overall yellowing, spot of brown discolouration on front cover bleeding through to middle of book.

Copy Type

Original

Less detail

Accession Number

1977.12.171

Collection

University Health Network - Academy of Medicine Collection

Category

Archival Items

Classification

Archival, Publications

MeSH Heading

Almanacs -- advertisements

Description

An advertising almanac for the year 1892 from Ayer's; bound with a tricoloured string in the top left corner; Includes advertisements, calendars, articles on ailment treatments and product information; 32 pages.

Number Of Parts

1

Provenance

Acquired from the Academy of Medicine.

Maker

Dr. J. C. Ayer & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1891

circa 1891

Date Remarks

Almanac printed for the year 1892 and would have been given away prior to January of that year

Material

paper: cream, yellow

ink: black

fabric: blue, pink, white

Inscriptions

Printed on on th front cover: "AYER'S // AMERICAN ALMANAC // -CANADIAN EDITIONS- // 1892. // AYER'S SARSAPARILLA // Cures Others Will Cure You // PUBLISHED BY // DR. J. C. AYER & CO., // Practical and Analytical Chemists, // LOWELL, MASS., U.S.A."

Permanent Location

Storage Room 2005

2005-5-7 Binder A

Dimension Notes

Length 19.4 cm x Width 12.3 cm

Condition Remarks

Paper has yellowed; some wear shown along spine; some corners broken

Copy Type

Original

Less detail

Accession Number

996001298

Collection

Dr. Michael A. Chiong Patent Medicine Collection

Category

Pharmacy and Drug Artifacts

Classification

Pharmacy, Gastrointestinal

MeSH Heading

Cathartics

Constipation -- drug therapy

Drugs, Non-Prescription

MM= Drugs -- patent, proprietary, over-the-counter -- container

Description

Container (material?) filled with 40 cathartic pills inside a cardboard box; the cardboard box is wrapped and sealed with a single sheet of printed paper; the paper wrapper/label lists product information.

Number Of Parts

1

Provenance

Purchased by Dr. M. Chiong for his patent medicine collection from Goodrich, USA in Oct. 1993.

Maker

J. C. Ayer Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Date Remarks

Company started in 1870

Material

paper: off-white

cardboard: beige

Inscriptions

Wrapper front reads, "40 // AYER'S // CATHARTIC PILLS // PREPARED BY // DR. J.C. AYER & CO. LOWELL, MASS. U.S.A."; one side reads, "Each one of Ayer's Pill contains" (ingredients listed); other side lists product information in Spanish

Permanent Location

Storage Room 0010

0010-A

Dimension Notes

Length: 5.3 cm. x Width: 2.8 cm. x Depth: 2.2 cm.

Condition Remarks

Container is unused and unopened; there is some minor staining and wear on the paper wrapper / label, but all writing is legible

Copy Type

Original

Reference Types

Book

Reference Comments

"The Great American Medicine Show" by David Armstrong and Elizabeth M. Armstrong, p. 166;

"The Snake-Oil Syndrome" by A. Walker Bingham, p. 126 & colour insert 63; "American Health

Quackery" by James H. Young, pp 130-134

Research Facts

Dr. James Cook Ayer got his start working in an apothecary shop in Lowell, Mass.; he studied medicine with a local doctor and bought a drug store in 1841; he eventually received a medical degree from the University of Pennsylvania; about midcentury, Ayer marketed a Cherry Pectoral, following it with other proprietaries

Exhibit History

To display in Museum: Potions, Pills and Prescriptions; May 1, 2000 - 28 Jan 2017.

Less detail

Accession Number

1977.12.217

Collection

University Health Network - Academy of Medicine Collection

Category

Archival Items

Classification

Archival, Advertisements

MeSH Heading

Drugs, Non-Prescription, advertisements

Advertising

Description

An original double-sided paper advertising card; image on front shows a young woman in a field carrying a basket of cherries; image on back shows a hand pouring syrup into a spoon.

Number Of Parts

1

Provenance

Acquired from the Academy of Medicine.

Maker

Dr. J.C. Ayer & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1890

1900

circa 1890-1900

Date Remarks

Style of graphics.

Material

paper: cream

ink: black; blue; green; red

Inscriptions

Printed on front: "AYER'S // CHERRY PECTORAL // Cures Cold, Coughs, // and all Diseases // of the Throat and Lungs"; on back is printed a lengthy advertisement.

Permanent Location

Storage Room 2005

2005-5-7 Binder A

Dimension Notes

Length 12.0 cm x Width 6.8 cm

Condition Remarks

Minor yellowing on back.

Copy Type

Original

Less detail

Accession Number

1977.12.218

Collection

University Health Network - Academy of Medicine Collection

Category

Archival Items

Classification

Archival, Advertisements

MeSH Heading

Drugs, Non-Prescription

Advertising

Description

An original advertising card; image on front is a young girl holding flowers under a cherry tree looking at the birds on the branch, image on back is a hand pouring syrup into a spoon.

Number Of Parts

1

Provenance

Acquired from the Academy of Medicine.

Maker

Dr. J.C. Ayer & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1890

1900

circa 1890-1900

Date Remarks

Style of graphics.

Material

paper: cream

ink: black; green; brown; red

Inscriptions

Overprinted on front: "AYER'S CHERRY PECTORAL, // For the cure of // Coughs, Colds, Asthma, Croup, // Bronchitis, Whooping-Cough, // and Consumption. // PREPARED BY DR. J.C. AYER & CO., LOWELL, MASS., U.S.A."; on back, "A FRIEND IN NEED" followed by a lengthy ad.

Permanent Location

Storage Room 2005

2005-5-7 Binder A

Dimension Notes

Length 6.5 cm x Width 12.0 cm

Condition Remarks

Minor yellowing on back, small patch of yellowing on front at top.

Copy Type

Original

Less detail

Accession Number

996001405

Collection

Dr. Michael A. Chiong Patent Medicine Collection

Category

Archival Items

Classification

Archival, Advertisements

MeSH Heading

Hair Preparations -- advertisements

Hair Dyes -- advertisements

Drugs, Non-Prescription, advertisements

Description

Light cardboard trade card for Ayer's Hair Vigor in chromolithograph; front: colour depicting

young woman with shiny, luxuriant hair, white gown and pink rose; back: tan with blue writing,

and a picture of a woman writing (perhaps praising the product)

Number Of Parts

1

Provenance

Purchased by Dr. M. Chiong for his patent medicine collection, July 15, 1995 (before)

Maker

Dr. J.C. Ayer & Co.

Site Made (City)

Lowell

Site Made (State)

Massachusetts

Site Made (Country)

United States of America

Dates

1870

circa 1870

Date Remarks

Unsure as to exact start/end, around until at lease 1911 (Hudson Bay Fall/Winter 1910-11

Catalogue)

Material

paper: red; brown; pink; green; blue

Inscriptions

"AYER'S // HAIR VIGOR // THE // BEST HAIR DRESSING, // PROMOTES A NEW GROWTH OF HAIR AND //

RESTORES GRAY HAIR // TO ITS // ORIGINAL COLOR // AYER'S HAIR VIGOR // Prepared by Dr. J.C.

Ayer & Co., Lowell, Mass. USA // Removes DANDRUFF, Prevents Baldness"; back: describes its

benefits with praise from a user

Permanent Location

Storage Room 2005

2005-5-6

Binder A

Dimension Notes

Length: 13.5 cm. x Width: 8.0 cm.

Condition Remarks

Front: top 1/4 stained, slight pencil marks top right; back: hole (small) below all writing,

stained top and most of the card appears to have been exposed to light for a long time, darkening

the paper noticably

Copy Type

Original

Reference Types

Book

Other

JPG

Reference Comments

"The Golden Age of Quackery" by Stewart H. Holbrook, pp. 53-55; "The Snake-Oil Syndrome, Patent

Medicine Advertising" by A. Walker Bingham, p. 74; "American Health Quackery" by James Harvey

Young, pp. 130-134; "One For a Man, Two For a Horse" by Gerald Carson, pictures p. 15, 111;

"Step Right Up" by Brooks McNamara, p. 10 of colour inserts -- identical picture; Eaton catalogue,

1892-94, 1901-03; Hudson Bay catalogue, 1910-11; also see 996.001.646-.657, .758, .759; CD #8

Research Facts

Dr. J.C. Ayer became rich thanks to his various medicines (including Cherry Pectoral and his

sarsaparilla), starting around 1841, died in 1871, but continued by his brother Frederick;

bought out Hall's Vegetable Sicilian Hair Renewer in 1895 to eliminate competition to its Hair

Vigor; cost 70 cts/bottle in 1893 (Eaton's), 65 cts in 1901-1903 (Eaton's), 70 cts 1910-1911

(Hudson Bay)

Less detail