Embossed on one face: "Rubifoam // FOR THE // TEETH // PUT UP BY // E. W. HOYT & CO // LOWELL, MASS." on bottom: "46"
Storage Room 0010
0010-A4-8 Box 1 Row D
Unit Of Measure
Minor residue inside
Rubifoam for the Teeth. Old Main Artifacts
Rubifoam for the Teeth. Digital Collections East Caroline University
Hoyt began working at E. A. Staniels’ apothecary shop in Lowell, Massachusetts in 1851, at the age 13. When Staniels died in 1861, Hoyt took over the business. He developed his cologne at the shop but by 1877 the cologne business had grown so large that he sold the old shop to concentrate on the cologne business. His partner Freeman B. Shedd was the marketing wizard behind the product. Hoyt died in 1887, the same year Shedd brought out Hoyt’s “Rubifoam” tooth wash.”
Rubifoam was described as "A Perfect Liquid Dentifrice. Cleanses, Preserves and Beautifies the teeth. Heals and hardens the gums. Leaves a refreshing coolness in the mouth. Imparts a delightful fragrance to the breath."
Rubifoam cost twenty five cents a bottle and was described as being “deliciously flavored.” The company even put out a small publication promoting the prevention of tooth decay through the use of its product. It was much later, in 1901, that the idea that bacteria caused decay was accepted.”