Poster designed to have three printed framings; the outermost frame is plain, but this frame has been cut off at the top and bottom edges; the middle frame is a pale green border with red and blue maple leaves on a white geometrical pattern; the printer's trademarks are printed on the four corners …
Poster designed to have three printed framings; the outermost frame is plain, but this frame has been cut off at the top and bottom edges; the middle frame is a pale green border with red and blue maple leaves on a white geometrical pattern; the printer's trademarks are printed on the four corners of this frame; the inner frame mimics a wooden frame with many planes and an elliptical title plaque at the bottom; each frame is edged in black, and white lines separate the frames; the poster depicts Dingbats in a cave bottling medications while two elderly Dingbats talk about the past; the bottom area has the different months of the year in 1975 and a full page of January 1975 still attached.
Number Of Parts
Owned by Gladys (Millar) Rockel, donated by her son Stephen Rockel.
ink: varying colours
metal: black, brass, silver
Printed on poster: "75 YEARS OF PROGRESS IN // DINGBAT LAND // Frosst // FOUNDED IN CANADA IN 1899 // CHARLES E. FROSST & CO. KIRKLAND (MONTREAL) CANADA // JANUARY 1975" with calendar dates and product information following.
Storage Room 2005
Unit Of Measure
minor curling from previous storage in a tube
The Frosst Dingbat Calendars. Niagara Apothecary
From 1915 until 1996, health professionals all across Canada received a calendar which featured the healing efforts of the Dingbats. Charles Edward Frosst founded the Canadian company that bore his name until 1965 when it was taken over by a major American manufacturer to become Merck-Frosst. Charles Frosst engaged the artist, William Dudley Burnett Ward, to paint an appealing calendar for distribution to his firm's audience. Over the course of 81 years there have been a long succession of artists following Ward.
The Dingbat calendars were discontinued as a result of a Canadian industry's association decision that the Dingbat promotion was unfair competition.
Gladys (Millar) Rockel graduated from Kitchener Waterloo Nursing College Class of 1939; nursing positions on Pontiac, MI (1940), Grand Rapids, MI (1941), Toronto, Ontario (1942) and worked in private practise with husband Dr Rockel.
The Dingbat calendars started in February each year leaving the last page for January of the following year still attached, so the actual calendar dates to the previous year.