Trade card of light card advertising "Scott's Emulsion"; front: blonde child leading a lion; back: brown print on tan describing use; stamped in purple ink on left side, "ML Gardner & Son, Druggists, etc."
Trade card of light card advertising "Scott's Emulsion"; front: blonde child leading a lion; back: brown print on tan describing use; stamped in purple ink on left side, "ML Gardner & Son, Druggists, etc."
Number Of Parts
1
Provenance
Purchased by Dr. M. Chiong for his patent medicine collection, July 15, 1995 (before).
Marked "Copyrighted 1894 by the Thomas & Wylie Lith. Co. N.Y."; still around in 1911; product available in 1893 in Eaton's catalogue (40 c, 75 c); product also available since 1886, at least
Front reads, "Scott's Emulsion // STRENGTH AND BEAUTY // Copyrighted 1894, by the Thomas & Wylie Lith. Co. NY"; back reads: "Strength and Beauty // [description of product follows] // Scott's Emulsion is also for COUGHS, // COLDS, SORE THROAT, BRONCHITIS, // WEAK LUNGS, SCROFULA, // ANAEMIA, // CONSUMPTION AND ALL CONDITIONS // OF WASTING. // All Druggists - 50 cts and $1.00"; also stamped: "M.L. Gardner & Son, Druggists, Agents for Foley & Co's Reliable Medicines, Vermont, - Ill."
Permanent Location
Storage Room 0010
0010-G Chiong Trade Cards Binder A
Dimension Notes
Length: 12.6 cm. x Width: 9.0 cm.
Condition Remarks
Three bends -- one on lower third, left, 5 cm long; also one on right side, 8 cm long; right upper corner bent; purple ink from stamp on back has "bled" to front
Copy Type
Original
Reference Types
Book
Reference Comments
"The Snake-Oil Syndrome: Patent Medicine Advertising" by A. Walker Bingham; "The Great American Fraud" by Samuel Hopkins Adams, p. 52; Hudson Bay Fall and Winter Catalogue 1910-1911; "The Epitome", p. 40
Research Facts
Part of the advertising trend of the late 1800's that favoured using children in its pictorial ads to sell products; a cod liver oil with hypophosphates of lime and soda