At this time patent medicines had to be registered with the U.S. Patent Office
Material
paper: red; yellow; black; white
Inscriptions
Front reads, "When Nature Won't // Pluto // Will"; back: "GENUINE CURTEICH - CHICAGO "C. T. AMERICAN ART" Post CARD (Reg. U.S. PAT. OFF.)"
Permanent Location
Storage Room 0010
0010-G Chiong Trade Cards Binder A
Dimension Notes
Length: 13.8 cm. x Width: 9.0 cm.
Condition Remarks
Front: right bottom of card is worn, small cracks in front centre
Copy Type
Original
Reference Types
Book
Reference Comments
"One For A Man, Two For A Horse" by Gerald Carson, Bramhall House, New York, p. 100; "Nostrums and Quackery", Vol. II, by Arthur J. Cramp, American Medical Association, Chicago, 1921, pp. 472-475; also see attached printout from the internet
Research Facts
"Pluto water" was thought to come from one of three springs in French Lick Springs, Indiana; Pluto concentrated water was sold in drug stores and was thought different from "Pluto Water", for it went through a boiling and elimination of free has process; in advertising, Pluto water used a man with a beard, for this illustrated a status symbol; "Pluto Water" used the famous bearded Uncle Sam to suggest a prestigious man and the U.S. government guaranteed and supported the product