Unused paper postcard for Ex-Lax; front: colour reproduction of an Ex-Lax Exhibit in the Hall of Pharmacy at the New York World's Fair; back: normal postcard set-up.
Unused paper postcard for Ex-Lax; front: colour reproduction of an Ex-Lax Exhibit in the Hall of Pharmacy at the New York World's Fair; back: normal postcard set-up.
Number Of Parts
1
Provenance
Purchased by Dr. Chiong for his patent medicine collection, before July 15, 1995.
Maker
Ex-Lax; Nat'l Post Card Headquarters (card); A "Colourpicture" Publication (picture)
Started in 1939, probably c. same date as New York's World Fair (1939-1940)
Material
paper: red; black; white; yellow; blue
Inscriptions
"EX-LAX // The original chocolated laxative // EX-LAX EXHIBIT -- HALL OF PHARMACY -- NEW YORK WORLD'S FAIR // The // NEW EX-LAX BOX // Introduced the // summer of 1939 ..."; etc.
Permanent Location
Storage Room 0010
0010-G Chiong Trade Cards Binder E
Unit Of Measure
centimeters
Dimension Notes
Length: 13.9 cm. x Width: 8.8 cm.
Condition Remarks
Some age/sun discolouration
Copy Type
Original
Reference Comments
"Remedies & Rackets" by James Cook, p. 136
Research Facts
Contained phenolphthalein, an "irritant" (the active ingredient of Ex-Lax); New York World Fair was 1939-1940